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PR vs. Advertising The two disciplines have had an uneasy alliance for the last few years because of social media. On the agency side, advertising and PR companies want to own the social space. Both...
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The Rise of the Virtual Economy
Imagine the surprise of a Florida father when he opened his credit card bill recently and discovered $600 being paid to Tap Fish. Little did he know that he was pumping up the virtual economy. For...
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Why Do People Follow Brands?
On the surface it seems strange to follow a business on a social network. Social networks encourage one-to-one communications and engagement. They are personal. How is it remotely possible to...
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Thank you, Mr. Jobs – 1955-2011
Filed under: Culture, Technology Tagged: Apple, iPhone, Steve Jobs
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Wall Up Your Content
If I owned a media company like a newspaper, my first plan of action would be to put a wall around my content. A thick, brick wall, maybe topped with barbed wire. It wouldn’t keep out all of the...
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Technology is the Enemy of Creativity
Everyone loves Apple. And Google. There’s a warm fuzzy about Facebook, too. When people see Amazon walking down the street they give it high fives. Everyone hates the music industry. And...
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The Greatest Most Accurate Predictions about Social Media Ever Made
Bank on these predictions coming true in 2013. Guaranteed. (Or your money back.) Facebook can’t monetize and decides to shut down operations Every gray-haired CMO says, “I told you so” Zuckerberg...
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3 Ways to Save Journalism from Extinction
Let this statistic sink in for a moment. Total number of journalists in the U.S.: 40,000 Total number of Google employees: 54,000 Google was founded in 1998. Journalism may have died around the same...
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Going Live is Really, Really Hard
For the last two years, I’ve co-led a live broadcast offering for Weber Shandwick. It’s called – ta da! – GoLive. GoLive differs from a regular “live stream” in that it is a produced TV-quality show –...
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